Well, there's two reasons. One, appearenty pink is supposed to have a psychological effect on the brain of calming and soothing the emotional energies, relieving feelings of anger, aggression, resent, abandonment along with neglect. It doesn't, I'm still feeling very sad boo hoo and its too late to turn back now. I can only assume AJ is sick and tired of this pink hell as well. The second reason is that pink is a nice color, it reminds me of bepto bismol...yummy